Concept and storyboard
A clear idea, shot sequence and visual direction before production starts.
AI-ASSISTED PRODUCT FILMS · WORLDWIDE
Make the product feel larger than life.
Cinematic product films built around a clear creative concept. ORVEX uses AI-assisted image and motion generation alongside 3D, compositing and editorial finishing where each approach serves the brief.
THE PRODUCT STAYS THE POINT
AI is part of the toolkit.
Creative direction leads.
We start with your product, audience and campaign goal, then shape a short visual story around them. AI-assisted generation can help create cinematic environments and motion; 3D product work, compositing and finishing are used where they help keep the product and its details on brief.
Each project is scoped before production, including the film length, formats, review points and any adaptations.
A FILM BUILT AROUND YOUR BRIEF
From first idea
to finished frame.
AI-assisted scenes
Generated environments, transitions and motion shaped to the approved concept.
Product-focused finishing
3D, compositing and image finishing where they help maintain product clarity and visual consistency.
Campaign-ready delivery
An agreed master film and scoped crops or cutdowns for your selected channels.
A CLEAR PRODUCTION PATH
Built with intention at every stage.
- 01
Brief and product references
Share product images or CAD, brand direction, target audience and intended placements.
- 02
Concept and shot plan
Agree the story, visual references, film length and proposed production approach.
- 03
Production and review
Develop the scenes, motion and product treatment, with review points set in the agreed scope.
- 04
Finishing and delivery
Complete the approved edit and export the agreed formats for your campaign.
COMMON QUESTIONS
Before we begin.
Is the whole film generated with AI?
The production approach depends on the brief. AI-assisted generation can be combined with 3D product work, compositing and conventional editing when that better serves the product and story.
How do you keep the product recognisable?
We work from supplied product references and agree how the product should appear before production. Where needed, 3D or compositing can support more controlled product details.
What do you need to prepare a quote?
Share product references, the campaign goal, desired film length, channels and any visual references. ORVEX will review the scope and follow up with a proposed next step.
Can you create versions for social and paid ads?
Yes. Include target platforms, aspect ratios and any cutdowns in the brief so they can be scoped with the master film.
HAVE A PRODUCT IN MIND?
Let’s plan the
first scene.
Tell us what you are launching, who it is for and where the film will run. We will review the brief and discuss a quote.
Request a project quote