Hero campaign frame
A lead still or short film that establishes the campaign's visual idea.
CGI PRODUCT CAMPAIGNS · WORLDWIDE
Build a visual world around the product.
CGI campaign imagery and motion for product launches, paid media and social. Bring the product and campaign goal; we’ll develop the visual direction together.
FROM PRODUCT TO CAMPAIGN
A coherent look
across every frame.
CGI can place a product in a carefully designed setting, whether the brief calls for a minimal studio frame or a more expressive campaign world. Art direction keeps the product clear while giving the visuals a recognisable tone.
We scope the key image or film first, then plan related frames and cutdowns so the campaign has a consistent visual language.
CAMPAIGN BUILDING BLOCKS
One direction.
Many placements.
Product-led worlds
Purpose-built backgrounds, lighting and motion shaped to the brand brief.
Adapted assets
Additional sizes or crops planned for the channels named in the project scope.
A CLEAR PRODUCTION PATH
Make the idea work in production.
- 01
Campaign brief
We align on audience, message, placements, references and required assets.
- 02
Visual direction
We define the product treatment, environment, palette, lighting and motion language.
- 03
CGI production
Product, environment and camera work are developed for agreed review points.
- 04
Delivery and adaptations
Approved assets are finished for the campaign formats agreed in the proposal.
COMMON QUESTIONS
Before we begin.
Can you work with an existing campaign direction?
Yes. Share brand guidelines, moodboards or campaign references and we can scope the work around them.
Do you make stills as well as video?
Yes. A CGI campaign can include still images, animation or both, depending on the brief and approved scope.
Can campaign assets be resized for different channels?
We can plan adaptations for the channels you specify. Include placement specs and aspect ratios in your inquiry.
Can a creative agency bring its own art direction?
Yes. Share the approved concept, brand guidelines and asset list. We can discuss a production scope that fits the direction your team has set.
HAVE A CAMPAIGN BRIEF?
Let’s find the
visual idea.
Share the product, objective and channels. We’ll respond with questions or a proposed next step.
Tell us about the project ↗